• Writing Business
    • Agents & Editors
    • Finding Writing Markets
    • Indie Publishing
    • Marketing
    • Market Trends
    • Quirky Links
    • Web Design
    • Writing for the Web
  • Writing Craft
    • By Genre
      • Romance
      • Young Adult Teen
    • Characters
    • First Pages
    • Grammar
    • Pacing
    • Plotting
    • Point of View
    • Revision
    • Scenes
    • Worldbuilding
    • Writing Prompts
    • Writing Tips
  • Writing Life
    • Author Interviews
    • Conferences
    • Critiques
    • Inspiration
    • Making a Living
  • Writing Tools
    • Book Reviews
    • eBooks
      • Dialogue More than Just Talk ebook
    • Online Writing Tools
    • Writing Software Programs
  • About
    • Contact
    • Regular Columnists
    • Privacy Policy
  • News
  • Services
    • Editorial Services
How To Write Shop

Articles on the craft and business of writing

pen names

3 Ways to Develop your Brand as an Author

March 7, 2012 by Monica Valentinelli Leave a Comment
Cowboy with Branding Iron

You’ve heard the phrase “writer’s platform” but what does that actually mean? What many publishers know, from a marketing standpoint, is that writer’s whose names are recognizable typically sell more books than an unknown author the reader has to take a chance on. Charlaine Harris. Stephen King. Neil Gaiman. These authors have power behind their … [Read more…]

Posted in: Featured, Marketing Tagged: book marketing, branding, marketing, pen names, writer's platform, writing platform

Featured Book

Mastering Amazon Ads: An Author’s Guide

by Brian D. Meeks

Considering running ads at Amazon? Don’t make the mistakes so many authors do. Read this book first.

Get at Amazon

 

Follow us on

  • Facebook
  • Twitter
  • RSS

Or…

Get New Articles Emailed to You!

~~~

We collect, use, and process your data according to our Privacy Policy.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy

Copyright © 2019 How To Write Shop.

Omega WordPress Theme by ThemeHall